Insights

Notes from the studio

Commerce, performance, and 3D on the web. First articles are in the works — the topics below are what we're writing.

3D
3DComing soon
Why 3D product pages convert better — and when they don't
Interactive product views build confidence, but only when they load fast. Here's the data and the technique.
In the works
Strategy
StrategyComing soon
The mid-year store checkup: 5 things to audit before Q4
A short pre-holiday checklist for any store — speed, search, stock, and two things everyone forgets.
In the works
Engineering
EngineeringComing soon
Headless vs. hosted: choosing your commerce stack in 2026
The honest trade-offs between flexibility and simplicity, and how to pick for your store.
In the works
CRO
CROComing soon
One-field checkout: when less isn't more
Fewer fields usually win — but not always. When simplifying checkout backfires.
In the works
Performance
PerformanceComing soon
Getting WebGL under 200ms to first frame
Lazy loading, draco compression, and a few tricks that keep 3D scenes from wrecking your Web Vitals.
In the works
Retention
RetentionComing soon
Email flows that don't feel like email flows
The lifecycle messages customers actually thank you for — and the cadence that earns the open.
In the works